Frequently asked questions

We know this is a big deal and everyone wants a front-row seat. To keep the appointment comfortable and genuinely stress-free, our standard appointment is you plus up to four guests. If you want a bigger crew, upgrade to one of our premium appointments — they come with more guests and a few other good perks. See the three appointment types.

Our gowns typically run $1,500 to $4,000, with the sweet spot around $1,800 to $2,000. We are all about helping you find your dress at the price that feels right for you — and we will tell you honestly when something is not worth the money.

Yes. We have in-house seamstresses — Eleanor and Sarah — who work magic. Alterations are priced separately from the gown; budget around $500, which covers roughly three fittings and up to 30 hours of hands-on work. More about alterations.

Nope. We are here for all of life’s milestones. Alongside bridal gowns we carry mothers’ dresses, occasion dresses, tux and suit rentals, and accessories — plus a 685-piece décor rental inventory and full event design and planning. Basically, we are your one-stop shop for looking good and throwing a gorgeous party.

Absolutely. We work with Jim’s Formal Wear and Milroy’s, which means the guys can get measured wherever they live and have the tux shipped straight to them — or picked up here the week of the wedding.

We recommend starting 10 to 14 months out, which gives you room for alterations. But because we sell off the rack, a tighter timeline is not a problem — if you find your dress here, you can take it home the same day.

Yes. Our décor rentals stand on their own, or you can bundle them with setup and teardown, or with coordination. From arches and linens to candles and centrepieces — browse the catalogue and add what you love to your list.

Yes, and we would rather you did. The inventory is ours — it lives here, in our building, not in a supplier’s warehouse. Browse the catalogue online, add what you like to your list, then come in and put your hands on it. Seeing a charger plate under real light beats any photograph.

We work across Central and North Iowa — Clear Lake to Des Moines, Cedar Falls to Carroll. That regularly includes Ames, Ankeny, Nevada, Garner, Carroll and Decorah. Delivery on the Styled & Ready package covers within 150 miles. Outside that radius, ask us anyway — we have gone further for the right wedding.

Yes. Weddings and events are a real investment and we would rather make it manageable.

• Gowns: 50% deposit at purchase. The balance can be split into manageable payments, due 60 days after your deposit.
• Rentals and event services: 50% deposit holds your date, final payment 30 days before the event.
• Affirm is available on select event services.

Iowa state sales tax of 7% applies.

Simple — we do not do cookie-cutter. From your first appointment to your final fitting you have a team that listens, styles, and helps you feel confident. And because the décor rentals, the tux service and the design team are all under one roof, you check more boxes off your list without running all over town.

Tuesday, Thursday and Friday 10am–5pm, Wednesday 1pm–7pm, Saturday 9am–3pm. Closed Sunday and Monday.

Wednesday runs late on purpose — it is our after-work slot, for anyone who cannot get here during the day. Appointments are always best, but you are welcome to stop in. Find us.